How We Use Tracking Technologies

Our site uses different types of cookies depending on what you're doing. Some are essential for basic functionality—like remembering that you're logged in or maintaining security during your session. Others help us understand which resources analysts find most useful, so we can create better content.

We don't use cookies to identify you personally unless you choose to create an account or contact us directly. Most of the data we collect is aggregated and anonymized, meaning we see patterns rather than individual behaviors.

Types of Cookies We Deploy

What Information Gets Collected

When cookies are active, we collect information like which pages you visit, how long you stay, and what links you click. We also gather technical data such as browser type, device information, and approximate location based on IP address.

This information helps us answer questions like: Are people finding the DCF modeling tutorial helpful? Do visitors prefer video content or written guides? Should we expand our Excel formula library?

• Page views and navigation patterns throughout the site
• Time spent on specific resources or educational content
• Downloads of templates, guides, or other learning materials
• Search queries you enter in our site search function
• Device type and browser information for optimization purposes
• Referral source showing how you found our site

Third-Party Cookies and Services

Some cookies come from services we use to operate the site. For instance, if we embed a video tutorial from a hosting platform, that service might place its own cookies. We also use analytics providers to help us understand site usage.

These third parties have their own privacy policies, and we recommend reviewing them if you want to know how they handle data. We choose partners carefully, but we don't control their cookie practices directly.

Data Retention and Storage

Different cookies have different lifespans. Session cookies disappear when you close your browser. Others might stick around for weeks or months to remember your preferences across visits. Analytics cookies typically expire after two years.

The data collected through cookies is stored securely and used only for the purposes described in this policy. We don't sell cookie data to third parties or use it for purposes unrelated to improving our educational platform.

Updates to This Policy

We review this policy regularly and update it when we change how we use cookies or when regulations require it. The date at the top shows when we last made changes. If we make significant updates, we'll notify you through a banner on the site or via email if you're subscribed to our communications.

Your continued use of the site after changes take effect means you accept the updated policy. We recommend checking back occasionally, especially if you have concerns about data usage.